About Us

  • Our Mission
  • Dave Fry
  • Dave's Sacred Cows
    Our Mission


    To educate and empower individual investors and financial professionals with:

    • Experienced, honest, independent and relevant information on ETFs.
    • Strategies incorporating fundamental and technical analysis to help explain which global markets are working and why";
    • Risk protection tools and strategies for capital preservation regardless of market direction;
    • Actionable advice on global ETF investing from which to create and assemble individually customized ETFportfolios and strategies.

    Dave Fry
    Dave Fry is founder and publisher of ETF Digest and best selling author of Create Your Own ETF Hedge Fund, A DIY Strategy for Private Wealth Management published by Wiley Finance in 2008 and The Best ETFs: U.S. Equities, A Companion Guide to Building Your ETF Portfolio [Kindle Edition] published in 2012.
    Specializing as a market strategist and tactician, Fry focuses on evaluating, creating and implementing a variety of ETF portfolios for individual investors and financial professionals. His philosophy and approach incorporates fundamental with technical analysis in pursuit of risk management and capital preservation especially during uncertain and volatile times.
    Fry founded the ETF Digest in 2001 and was among the very first to see the need for an online publication that provided individual investors and financial professionals with trading tools, relevant market information and actionable guidance and advice on ETF investing.
    His popular and internationally read Dave's Daily blog provides an independent and unbiased comprehensive global market summary of technical chart analyses on market moving ETFs and stocks.  In July of 2009, Fry was named in the ETF Hall of Fame as one of the Top 25 people who revolutionized the ETF industry and guided ETF investing from its conception to widespread acceptance among all breeds of investors.

    Dave Fry has devoted over 40 years to the business of trading and portfolio management. He is registered as an arbitrator with the Financial Industry Regulatory Authority (FINRA) and the National Futures Association (NFA).

    Dave is a frequent commentator and presenter on ETFs and other issues important to individual investors for ETF conferences and private investment groups.  His perspectives are featured in global financial news sources, radio, webinars and print media..

    By 2002 ETF Digest trading programs were making triple-digit gains, despite the sharp Dot Com overall market decline at that time and good gains were achieve during the financial crisis of 2008.

    The ETF Digest began attracting favorable coverage in Barron’s with three positive reviews in 2002, 2004 and 2007.

    Career highlights

    In 1999, he founded TechInvest Inc. and introduced the TechTrend Advisor newsletter sharing his market investing experience on the internet.
    From 1997-99, he was Managing Director, Proprietary Investments, at JWH Investment Management (JWHIMI), an affiliated company of John W. Henry & Company. In that capacity, Dave was responsible for the management of private investments as well as some corporate accounts.
    For a period of 10 years prior to joining JWHIMI, David owned, managed and operated an NASD broker/dealer, Fry & Co.and an SEC registered investment advisory firm, Asia-Pacific Investment Management Inc.
    He was also a registered Commodity Pool Operator [CPO], Commodity Trading Advisor [CTA], and Introducing Broker [IB].
    Prior to operating his own investment firms, Dave was Vice President, Investments at Shearson Lehman Bros. and held a similar position at Paine Webber.
    During his tenure with registered firms he maintained the following licenses: Municipal Bond Principal  (Series 53), Options Principal (Series 4), General Securities Principal (Series 24), General Securities  (Series 7), Commodity (Series 3), State Securities License (Series 63), and State Insurance License (Life).






























































      Dave's Sacred Cows




      #1 Make every indicated trade, every time.

      How many times have I kicked myself because I thought I could outsmart my own system? When I first started trading, it seemed perfectly natural to do things like put off placing an order because I was waiting for current news stories to develop favorably, thinking that I, rather than some system, knew more about current market conditions. I thought it was prudent to err on the side of caution, and, in short, I was not pulling the trigger when I was supposed to. This is a recipe for certain failure for any trader. This is true whether you trade off the signals generated by The ETF Digest or by any other system. A wise trader once said, "An inferior system, consistently implemented, is superior to a great system inconsistently implemented."


      #2 Turn off the TV during market hours.
      Mad Money or The Money Honey may have their following, but watching financial TV is a major distraction to a systemized trader following a technical system. Most people are shocked to learn that I don't watch the market during the day unless I'm placing an order. But it's true. One needs to be disciplined and tune out distractions. I work on my system after the market closes and work my orders at the opening of the market the next day if I have a signal. If there is some market-rocking news during a particular day, someone will let me know. Then I’ll determine if it’s meaningful.  But, in all my studies, it seems to balance out that waiting until the next day is just as profitable, or more so, as acting on some intra-day news event.

      #3 Market sector rotation is a fact of life,
      so diversify.

      It makes sense for investors to spread their portfolio over a wide asset class. The ETF Digest offers effective trading signals on a wide variety of market sectors, and I hope that subscribers will benefit by placing themselves in the strongest sectors and out of the weakest sectors at the best time.

      A key risk-reducing strategy that will optimize overall portfolio return has been the advent of ETF's (Exchange Traded Funds). These low-expense securities allow investors broad market exposure, flexibility (including the easy ability to short), and little individual stock risk.

      #4 Accept your trading losses as a cost of doing

      I hate losing money. Everyone does. Yet, if you were operating a newsstand on a street corner, you'd lose money from time to time. It happens. Accept trading losses as a cost of doing business and move forward. It's the only path to success.

      There is no perfect trading system.
      As Ernest Hemmingway stated: “We are all apprentices in a craft where no one ever becomes a master.”

      #5 To avoid severe losses, stocks must be traded.

      A "buy and hold" approach is a prescription for ultimate failure. Even the "averaging down" principles touted by many experts have proven to be a disaster. Just ask investors involved in the 1973-75, 2000-2002 and more recent bear market how well their stocks recovered when at last bull markets resumed. Many of the hottest stocks from those markets disappeared from the scene and never returned. Bull market maxims such as "buy and hold," "invest for the long term," and "average down" are hurtful to investors. Fee-conflicted firms want investors to stay in the market for the long term so they can earn long-term fees.

      The NASDAQ, for example, peaked in 2000 at a level over 5,000 and nearly 10 years later is half that level.


      Have  R.E.S.P.E.C.T for the successful methods of others.

      One of my favorite people once said, "There are many ways to get to heaven." That maxim may also apply to investing or trading the markets. Warren Buffet, Peter Lynch, Bill Gross, and Barton Biggs are just a few of the more famous names on Wall Street. They each have different methods, but they do share some things in common. They are successful because they are disciplined and consistent in their methods. I respect that in them. They would not necessarily agree with my style of investing, but they would respect the discipline and the results.


      You don't need a PhD to make money in the
      markets, but you do need a good feel for the trigger.

      Years ago, when I was running my own brokerage firm, an opportunity was presented for me to hire a gentleman who possessed a PhD. He was a great guy whom I liked very much, but unfortunately, the relationship didn't work out for either of us.

      Shortly after I retained his services, I excitedly told my mentor and best client of what I thought was a hiring coup for my company. His silence let me know he wasn't impressed. About two weeks later, I received a plain manilla envelope from him containing a photocopy of an essay entitled, "From the Garden." It was written in the 1930's about the great economist, John Maynard Keynes. In London during this period a group of very smart and well-connected financiers had convinced Keynes to manage a public fund that they would market. His stellar reputation and credentials would surely bring in many clients, and high fees would flow to these organizers and Keynes. It never occurred to them that Keynes couldn't manage money. During a short period of time, the value of the assets garnered by these individuals and entrusted to Keynes dwindled away. He was quietly removed from the management of the portfolio and returned to his proper role as an economist.

      The bottom line: Keynes didn't have the stomach for trading and wasn't able to pull the trigger.

      #8 At any given time, the market can make anyone
      look like an idiot. Always.
      #9 "If you have to forecast, forecast often."
      Economist Edgar R. Fiedler

      #10 Things Change.

      How does the ETF Digest determine its Market signals?

      The ETF Digest studies markets from a technical chart perspective trying to identify and invest in emerging market trends. This is done through a careful analysis of "daily", "weekly" and "monthly" charts of indexes and related ETFs or securities.

      Our focus is to identify trends that may prove long-lasting and profitable.

      Our objective is to make “two-thirds” of long-term market trends.

      Our trade methodology is as follows:

      • On the "Select ETF Main Menu" page are listed all ETFs and securities that we follow routinely and may also be included within suggested portfolios.
      • The "Method" [Trade Methodology] indicates that we analyze markets first based on [W/D] "weekly" chart technical analysis to spot emerging trends and secondarily from "daily" chart views.
      • Infrequently, we may reduce or eliminate open positions from "daily" chart analysis especially when "weekly" charts indicate serious market overbought/oversold conditions.




































































      ETF Digest